Three guarantees in life, death, taxes and a very vocal response from the Soap team on anything to do with Star Wars and sneakers!

Original email:

http://bit.ly/6IQiQ8

Sure enough this opened the flood gates.

responses (capped it at 19)…

1. here’s the Skywalker shoes

…

Oh, just in case you’re wondering WTF is with the shark jumping title.

Nice simple idea around leveraging their vending machines and close proximity to consumers.

Love em or hate em, Coke are doing a solid job in touching their audience in a genuine fun and exciting fashion. (shame I can’t be as complimentary on their UCG forays).

www.facebook.com/CocaColaAustralia

Interesting article over at New York Times.

The Children of Cyberspace: Old Fogies by Their 20s

Image Oksana Badrak

“Researchers are exploring this notion too. They theorize that the ever-accelerating pace of technological change may be minting a series of mini-generation gaps, with each group of children uniquely influenced by the tech tools available in their formative stages of development.”

Dr. Ito said that children who play these games would see less of a distinction between their online friends and real friends; virtually socializing might be just as fulfilling as a Friday night party. And they would be more likely to participate actively in their own entertainment, clicking at the keyboard instead of leaning back on the couch.”

The notion of each generation being more tech savvy than the last is nothing new. What I find interesting is the speed in which technology is changing the landscape.

One thing that isn’t addressed in the article is that its not always the youngest members of the community that are the first to embrace technological advancements. For example its not school kids that are championing twitter or foursquare.

In some occassions the cost of the hardware dictates the segment of our society that are the first to jump onboard. iphone or gaming consoles are obvious examples. Will a significant shift to a cloud model change this condition? IF the hardware is cheap and readily available to the extent where a 10 year old can play with the same technologies as a working 20 something will this impact on current trends?

Vitamin Water’s Newest Flavor Tastes Like Facebook

Subtle undertones of stalker, hint of oversharing and heavy aroma of friend spam!

When Vitamin Water decided to let Facebook users create a new flavor we had no idea that the final product would pay homage to Facebook in so many ways. The new flavor, announced today, is called “Connect” (as in Facebook Connect?) and even carries the Facebook logo on the bottle label.

Ultimately Facebooker Sarah from Illinois was awarded the grand prize — a nice cash sum totaling $5,000 — for her role in designing the new Connect flavor.

Lastest in a long line of ‘U create our next product/tv/print ad….’. I’m all for the consumer inclusion into the product development and marketing, makes me very warm and fuzzy. However in the very competitive flavoured water space I’m not sure this activity would really make a change to consumer decision at the fridge.

Will I look cooler if I drink this brand of water? Will people make the connection between the facebook activity?

Hey if its good enough for ‘Curtis Jackson’ then I’m sold! Honestly.

Watch this space, ‘facebook Ford, U design our next car’ must be round the corner.

What will 2010 hold for digital? Being Australia based our predictions will be a little skewed towards our market but many will ruing true for everyone globally.

If you have a similar presentation or blog post post a comment. on Bannerblog as they’re rounding up the best and post in early Jan. For now here is Soap Creative’s 2010 Predictions.

Stay tuned for our 2025 predictions for digital in January :)