You decide if its Fan or Brand initiated, either way a really nice marriage of brand and consumer fun.
“I would love to play hide and seek in Ikea”
Like most facebook groups its funnier when its around something people can relate to:
“i like to eat the bottom of my cornetto first” group
“i mix milo with icecream because its yummy” group
(quote courtesy of Ash)
Other Ikea genius that you might have missed:
Ikea Heights - Episode 6 from DaveAOK on Vimeo.
A couple of oldies but worth taking a look if you missed them…
http://www.kominigarderoben.se superb video site, great cast, production and right level of quirky Swedish humour!
Personlised Ikea Catalogue Cover
Along with the above (and smoking fish) they’re also not too shabby at digital media.
Last but by no means least who could forget, “IKEA 2007 Catalogue- Penis on the Dog Campaign”. More on this here.
Skol!
