Interesting post over at Marketing Vox:
New Barcode Apps Show Latest, Best Pricing
“Mobile Apps that use barcodes to find the best and more recent pricing are, not surprisingly, becoming very popular as consumers shop for the holidays. These Apps, some of which have just rolled out, are part of the larger success story that is mobile retail: namely, anything that offers shoppers a bargain or price cut at the point of sale - coupons for example - is a winning strategy.”
The first barcode reference is actually for RedLaser. I found this read and registered really well and picked up most grocery and fmcg items I had lying around the office. After reading the barcode it presents the name of the item. This feels like a basic first step, adding a link to the brand site would have been a nice addition however I imagine a logistical challenge.
iBarcode currently only services UK, US, Germany and France.
