A Subscription Model For Everything

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Great article from NY Times around the subscription model.

“When a product has built-in obsolescence, like new versions of software or a magazine with a short newsstand life, subscriptions extend the ownership period. “It removes the impedance to upgrading,” says Erica Mina Okada, an associate professor of marketing at the University of Hawaii.”

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[image by Tiago Rïbeiro]

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This page contains a single entry by ross published on October 14, 2009 7:03 PM.

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