Great article from NY Times around the subscription model.
“When a product has built-in obsolescence, like new versions of software or a magazine with a short newsstand life, subscriptions extend the ownership period. “It removes the impedance to upgrading,” says Erica Mina Okada, an associate professor of marketing at the University of Hawaii.”
[image by Tiago Rïbeiro]
‘The Fun Theory’, what a great territory! Some simple and effect outdoor ideas from VW.
Coming soon…
Register here for more updates thefuntheory.
This is a must see!
Andy Berndt, MD of Google Creative Lab and Tim Uglow, Creative Lead did this amazing presentation on day 1 of Ad Week.
Some of the examples you might already be familair with however I’m guessing, (like me) you’ll come across some mind blowing experiments that went under the radar.
Some of my favourites…
(love this service, love the simplicity, imovie in browser. Sorry Brad, couldn’t resist a wee test).
Please… check this out:
Podcast can be listened to here.
Preso here.
