Over the last few weeks we’ve had several clients raise similar concerns around how to still steer the conversations once an idea is loose and part-owned and developed by the community.
At the same time Burger King appears to have taken the unofficial title of social media master! Or maybe all the recent articles and posts around its content and community strategy are just a coincidence. Regardless, numerous brand managers want to know what’s the winning Burger King formula?? To which we rely there is no Burger King blueprint, but definte lessons that can be learned and applied to other brands. This is social media so no fixed in stone playbook I’m afraid.
This Mashable post touches upon both points:
