For those not aware of Deborah you can find out more here. I came across her through her work at P&G and in the context of the work we do with Unilever in Aus.
Great deck as it addresses what we can easily forget, that its all about being social rather than focussing on the tools, sites that enable connectivity.
UPDATE: IF YOU VISIT SLIDESHARE YOU CAN VIEW THE ACCOMPANY NOTES/SCRIPT TO THE ABOVE DECK, WELL WORTHWHILE. http://www.slideshare.net/debs/its-the-people-stupid-1431852?type=presentation
If you only have two minutes (I recommend you come back next time you have a coffee and 5 mins) otherwise these were the points that stood out to me…
If we are now hyperconnected on the LiveWeb. We operate in a new relationship economy. Grand gestures represent an old model, the metaphor would be “ignore me ignore me ignore me - flowers on Valentine’s Day, ignore me, ignore me, ignore me - Superbowl Ad. We have to design our online experiences to reflect the social relationship driven nature of this new economy. Death to Grand Gestures.
“somewhere along the way, markets, what we do together, became marketing, what we do to other people.”
Just because markets are conversations doesn’t mean that marketing is.
Marketing has to change. It has to recognize that market conversations are now the best source of information about companies and their products and services.It has to recognize that those conversations are not themselves marketing — you and me talking about whether we like our new digital cameras is not you and me marketing to each another.
New framework for a social web: - Organic vs Static - Emotion vs Data - Relationship vs Transaction - Continuum vs Grand Gesture
Markets consist of human beings, not demographic sectors.
‘Enter’ is a handshake.
