Like the simplicity of the new JetStar Photo Competition. Simplicity as in the call to action and relevance to the target market and brand.
The execution/strategy does have some holes.
Shame they didn’t link the upload/submission process into social sites such as facebook or flickr, as you’d imagine peoples pics would already be online. This type of integration would have increased reach (mentions on Walls, News Feeds etc…) and possibly given JetStar a reason to beef up its presence in facebook.
Likewise I want a url for my submission after its been accepted, how else can I tell my friends?
Appreciate that moderation is important to this type of UGC promotion however hate to see this solution…
Shame these points weren’t considered as I love the idea and relevance to both brand and consumer.
UPDATE: I’ve received an email informing me that my picture has been accepted. A direct link was included in this email. I guess with this type of moderation model this is the earliest I could have received such a link. I’d still rather explore a different moderation model, possibly closer to standard, ‘flag if inappropriate’ however appreciate that the client would need some convincing to loosen the moderation leash!
