Guessing I’m not alone in counting down the hours to the release of Bruno.
Shame the marketing team behind the launch has sold twitter short and treating as a PR channel.
From what I’ve read Sacha Baron Cohen is extremely marketing savy and surprised they missed such a golden opportunity.
Would have loved to have seen the hype and build up to the movie’s release through tweets from the man himself. With such huge following (post Borat) the demand for anything Bruno is massive and twitter could have been a very cost effective and versitile channel for the marketing team to leverage. You wouldn’t even need anything like the commitment of say Lance Armstrong in order for it to be worth while following.
