David Armano from Logic & Emotion wrote this blog post earlier today followed by a personal call to action via twitter:
Shortly followed by:
(the link goes to his blog)
Check out the blog and twitter account to see what happened next (far better than my second hand version) Needless to say the end result and the time taken to achieve it is extremely interesting. Likewise the comments that this has gathered on Digg and other destinations is also really interesting. Comments such as
"There's something *massive* happening here. I concur with the gal who commented on David Armano's blog about feeling more inclined to donate to causes via Twitter... it's the know, like, trust factor."
I'll hold my hands up and admit at first didn't know quite what to make of the request and approach. Something felt strange, the feeling of personal connection and real time nature? Maybe that such a call to action was being made in an environment (L&E and DM Twitter) that I wasn't expecting. I'm not sure.
Regardless its a great outcome with an approach that will no doubt be discussed for some time.
I'm keen to hear what you thought?
(have an opinion, feel free to comment)
